ROI-based marketing. Cash budgets and profits. Building logos; managing brands.
Skills for street-smart marketing. Only for the senior marketing management student. Just two days.
This is the only marketing-cum-brand management game of its kind in the country. Come and get it, and leap over your others at your placement interview.
LEARNING BENEFITS
BRANDISH is a marketing strategy game where players are in charge of FMCG brands. This game is ideal for the management student who is passionate about marketing as his chosen profession. He gets to see the financial impact of his decisions. Most important of all, the BRANDISH experience transforms him from a thinker to a doer - always in demand by recruiters.
In BRANDISH, he would > Take marketing decisions in 3-4 FMCG brands
> Learn to connect decisions to financial results
> Be given a cash budget for his marketing efforts
> Be exposed to qualitative issues like logos
> Compromise between market share and profit
> Monitor his performance and results against indicators
OUR LEARNING PROCESS
Players will engage in the practice of several decisions in marketing operations and strategy. BRANDISH is a blend of qualitative and quantitative learning. It would expose them to:
> A top-down view of the marketing function
> Team and joint thinking and action
> Extensive exercises focused on marketing strategy
> Competitive action and response
> Self-appraisal and critical feedback